An architectural walkthrough is a tool superior to static 3D rendering when it comes to presenting projects in best light. Animation in general opens a lot of possibilities for selling ideas, and the better toolset you have to work with to impress investors, the better. But we’ve gone a bit ahead of ourselves. The most challenging task for all architects is not designing a building or an interior, but presenting it in a stunning way. Without help from an architectural visualization studio the only things they could rely on to convince investors were speech, hand-drawn sketches and being well-connected. Introduction of CGI made a huge difference, since it allowed visualizing objects that didn’t exist yet photo realistically. Such images spoke volumes about the project to be, ensuring that a good design will attract financial support to bring it to life. Computer graphics nowadays expand the possibilities of what can be visualized. This is quite appropriate, since the new generation is all about unique experiences, impactful memetic content and customization. This calls for a new, even more exciting solution – an animated architectural walkthrough. Today you’ll find out how 3D animation can enhance any design presentation!